Which pricing strategy should you use? Option A: Manually set your rate and leave it. Option B: Use a dynamic pricing tool to adjust your rates automatically based on the market. Now, this is a bit of a trick question because the right answer I'm looking for is… You should be working towards a Custom Revenue Management System. Why? If you manually set your rate, you’d better hope you can time the market right. Otherwise, you’ll probably end up: Pricing too low and maxing occupancy (with a...
6 days ago • 3 min read
Over the past few weeks, we've begun sitting down with Accelerator members to look back at their first five months with us. Across the board, one lesson keeps coming up: Pricing. More specifically… How to price so that ADR goes up and occupancy goes up with it How to set prices when you don't have a booking history to lean on So today, I want to walk you through one member who figured it out. They opened five cabins in April, in a North Carolina mountain town most travelers haven't heard of,...
10 days ago • 3 min read
Before this week's episode: Slow season gets decided 60 to 120 days out. Most hotels are still solving it 30 days out, cutting rates alongside everyone else. My Baya co-founder Steve, Katarina Glejtkova (our Director of Revenue Management at Oasi) and I are running a free 90-minute workshop on Zoom on how to price early, and stop joining your competitors in a race to the bottom. Join us on October 7 Wednesdsay at 1PM EST. Save your seat here. Hey, Ben here! Edwin, Zach and I kept landing on...
15 days ago • 1 min read
Quick note before we get into it: I'm hosting a live workshop tomorrow, October 1st at 1:00 PM EST on The Slow Season Pricing Playbook: How To Price With AirDNA Adapt. In just 90 minutes, we’ll show you how to build a competitive comp set and price strategically against your closest competitors. Click here to add this workshop to your calendar (and we’ll send you the replay - even if you can’t make it live). Last Thursday, I was catching up with a friend who’s attending VRMA 26 in Nashville...
17 days ago • 3 min read
Hey, Ben here! This week Scott, Edwin, Zach and I spent the whole episode on one question. Who actually owns the guest? We talk about how the top players in hospitality are either fighting to capture more of your guests, or admitting they can't fake it anymore. Airbnb's hotel program just crossed 4,000 properties, growing 3x faster than Airbnb's core home business. Uber's playing the same game from a different angle. It's becoming a new booking layer for Expedia's hotel supply, using 50...
21 days ago • 1 min read
According to Lodging Econometrics, 2,371 new hotels opened in 2025. 2,617 more are expected in 2026. And most of those are going to do one thing right before they open their doors: list themselves on OTAs Which means… You'll be seeing a flood of competitors right next to your property, fighting for the same customers. And some of these hotels have bigger budgets and even institutional capital behind them. But that's not the worst part. It's this: OTAs will keep charging you the same...
24 days ago • 4 min read
Modern Hospitality Playbook: The one-page marketing report that tells you what to fix next (and takes ten minutes a month, not a weekend). A quick promo before we start... FREE WORKSHOP How Glamping Resorts Can Drive Millions Of Ideal Guests To Their Direct Booking Site (Without Spending Hours On Video Shoots & Edits) This Thursday, September 3, Brian Linton and I are running a live workshop on the single-shot Reel, the format we lean on when we need volume without booking a shoot day. You'll...
about 2 months ago • 4 min read
FREE WORKSHOP How Glamping Resorts Can Drive Millions Of Ideal Guests To Their Direct Booking Site (Without Spending Hours On Video Shoots & Edits) Thursday, September 3, Brian Linton and I are running a live workshop on the single-shot Reel, which is the format we use when we want to record, edit, and push a new Reel live in minutes.. You'll leave with a hook, a caption and a 7 to 12 second video brief for your next Reel, built with us on the call. 1:00 PM ET, on Zoom, free. Save your seat...
about 2 months ago • 3 min read
Modern Hospitality Playbook: How to find the bookings you lost at checkout (and the choke points you'll catch only by going through it yourself). When we launched the booking engine at Onera Wimberley, we had a problem. The page showed guests a price with a long string of decimals trailing off the end of it. The problem is, nobody will enter a card number on a page that doesn't tell them what it costs. The dropoff from that page wasn’t flagged in a report. A guest didn’t write in about it. We...
about 2 months ago • 3 min read
Modern Hospitality Playbook: How to test reels on completely cold audiences before anything touches your main grid (and the two numbers that keep you posting). I often hear you guys say that the hard part of content isn't the footage. You've got the clip: a hot tub looking out at the mountains with the sunrise coming up behind it. Then you sit there and your brain goes blank on what to text to put across it. I feel you. Finding the words is the easy half. The blank page happens because each...
about 2 months ago • 3 min read